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New: the Ginseng Ritual has arrived

Korean Skincare,
Refined for Everyday Rituals

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Gentle Gel Cleanser
Gentle Gel Cleanser
1,899.00 RSD

Effectively removes impurities while maintaining skin’s natural moisture.

Sunscreen SPF 50+ PA++++
Sunscreen SPF 50+ PA++++
2,399.00 RSD

Protects skin from UV damage with a lightweight, non-greasy finish.

Face Moisturizer Centella
Face Moisturizer Centella
2,399.00 RSD

Soothes and hydrates sensitive skin while helping restore balance.

Nourishing Cream Moisturizer
Nourishing Cream Moisturizer
2,999.00 RSD

Deeply nourishes and comforts dry, tired-looking skin.

Pink Peptide 12 PDRN Serum
Pink Peptide 12 PDRN Serum
2,499.00 RSD

Improves elasticity, deeply hydrates, and helps smooth the appearance of fine lines.

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Arayah’s mission

The art of skin.

At Arayah, we believe beauty is more than appearance — it is a feeling, a ritual, and a reflection of who you are. We celebrate femininity, empower women to make themselves a priority, embrace simplicity, unite nature with science, and see skincare as an art of care.

The Signature Set 6,399.60 RSD
The Dewy Skin Set 5,248.80 RSD
The Deep Cleanse Set 2,588.40 RSD
The Must Have Set 3,739.20 RSD

Gentle Gel Cleanser

1,899.00 RSD

Sunscreen SPF 50+ PA++++

2,399.00 RSD

Face Moisturizer Centella

2,399.00 RSD

Nourishing Cream Moisturizer

2,999.00 RSD

Pink Peptide 12 PDRN Serum

2,499.00 RSD

Skin Type Quiz

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Skin Care Tips

How to Build a Simple 5-Step Skincare Routine

Glass skin was never really about glass. The phrase describes light — the even way it returns off a barrier that is properly hydrated, without the scatter that dryness and irritation create. You cannot buy that finish in a single bottle. You build it, slowly, in the last five minutes of the day. 1. Double …

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Skin Care Tips

Why Centella Asiatica Is a Skincare Favorite

Centella asiatica, also known as cica, has long been used in Korean skincare for its calming, barrier-supporting properties. It contains compounds that support the skin’s natural repair processes, making it a common pick for sensitive or reactive skin. Look for it in moisturizers and recovery creams after exfoliating treatments, when the skin barrier needs extra …

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Skin Care Tips

5 Korean Skincare Secrets for Glowing Skin

K-beauty routines lean on gentle, repeatable habits rather than harsh, occasional fixes. Double cleansing lifts sunscreen and makeup without stripping the skin barrier, while layering lightweight toners and essences builds hydration in stages instead of one heavy application. Consistency matters more than any single miracle ingredient: a simple routine followed daily outperforms a complicated one …

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Skin Care Tips

Niacinamide: The Ingredient Your Barrier Loves

Niacinamide has earned its place as one of the most reliable ingredients in a skincare routine, and for good reason: it works with your skin barrier instead of against it. Unlike stronger actives that can leave skin reactive or flaky, niacinamide (a form of vitamin B3) supports the barrier while still delivering visible results — …

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Skin Care Tips

Why Gentle Exfoliation Beats Scrubbing

It is tempting to reach for a gritty scrub whenever skin looks dull, but physical scrubbing is one of the easiest ways to damage a healthy skin barrier. The micro-tears left behind by rough granules do not just make skin feel raw for a day — they compromise the barrier’s ability to hold onto moisture, …

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Key ingredients

PDRN (Sodium DNA)

Inspired by one of Korea's most innovative skincare ingredients, PDRN helps support skin renewal, strengthen the skin barrier, and improve the appearance of firmness for long-term skin health.